Welcome to Beacon of Hope 
Coralville Counseling Center

Coralville Counseling Center is a private practice in the Iowa City Cedar Rapids corridor area. We serve several communities by offering in-person therapy as well as Telehealth therapy. Coralville Counseling Center serves individuals, couples, and children.

Enjoying Outdoor

The First Step Toward Change is Awareness

About Me

Bobby Jo Salm is a licensed clinical social worker experienced in working with children, teens, and adults.  Bobby Jo has worked in hospital settings, non-profit sectors, as well as private practices.  Bobby Jo earned her Bachelor's degree in Social Work from Mount Mercy University and earned her Master's degree in Social Work at the University of Iowa located in Iowa City, Iowa. 


Bobby Jo addresses anxiety, depression, and mood disorders among many other diagnoses. Bobby Jo is skilled and dedicates much of her work to populations of abuse, trauma survivors, clients in recovery, and those experiencing loss.  Bobby Jo has a strong focus on children and teens suffering from autoimmune disorders, as well as neurodivergent children. Bobby Jo is trained in Play Therapy, Autplay therapy, Hypnotherapy, Primal Therapy, and Creative Therapies. 



  Regardless of why you're seeking therapy, I'm here to help you. I work to help you understand the root of the issue. Few things in life are more challenging to an individual than overcoming their own perceived shortcomings and recovering from emotional wounds from their past. 

​My focus is to assist people in resolving these issues by helping to identify the core issue-the highest-level cause- which sets in motion the entire cause-and-effect reaction that ultimately leads to the event that brings them to seek therapy. The “problem” is rarely surface level.  I will help uncover those layers and set you free! 

Clients describe me as being down-to-earth, compassionate, intrinsic, and authentic.  I often challenge thoughts and behaviors and respect transparency at all times.  I favor a vibrant, dialogue-centered therapeutic relationship. I support anyone who wants to invest in themselves. I will meet you where you are at and support you throughout your journey.

Image me.JPG

Services Offered 

Individual Therapy 
Couples Therapy
Child Play Therapy

Individual Therapy

Image by James Garcia
Meditating in Nature

What is Psychotherapy?

Psychotherapy is a form of therapy that’s designed to help one regain control of one's life. The Coralville Counseling Center uses many different types of psychotherapy, including:


Cognitive Behavioral Therapy

This modality of therapy is designed to put an end to negative thinking patterns and replace them with more productive thoughts that help one function better.

Interpersonal Therapy

This approach is a targeted form of psychotherapy in which the therapist works with the client to help one understand how underlying issues, like unresolved grief, can have an impact on one's life and relationships.

Dialectical Behavioral Therapy (DBT)

DBT is often used with clients who suffer from emotional dysregulation or bipolar disorder, DBT works by regulating emotions and learning new coping skills.


Psychodynamic therapy

This form of psychotherapy is based on the notion that early childhood experience may impact one's behavior as an adult.


While these therapies represent the most commonly used, the Coralville Counseling Center is also highly trained in: 

  • Acceptance and Commitment Therapy

  • Gestalt Therapy

  • Compassion-Focused Therapy

  • Mindfulness

  • Solution-Focused Therapy

  • Motivational Interviewing

  • Positive Psychology


What can Psychotherapy treat?

A number of mental health disorders, including, but not limited to: 

  • Anxiety

  • Depression

  • Substance Use Disorders

  • Grief and Loss

  • Obsessive-Compulsive Disorders

  • Post-traumatic Stress Disorder

  • Panic Disorders

  • Bipolar Disorder

  • Eating Disorders


How long does psychotherapy last?

There’s no blanket answer to this question as each person is different. Treatment is trailered for each client on an individual level. 


Couples Therapy


What is Couples Therapy?


There’s a common misconception that couples only need couples counseling when their relationship is in crisis. However, couples therapy is a specific modality of psychotherapy that helps to improve communication skills, learn to recognize and resolve conflicts, and build healthy, loving relationships. The most common approach used for couples therapy at Coralville Counseling Center is the Gottman Method.

About Gottman Method?

The Gottman Method is designed to support couples across all economic, racial, sexual orientation, and cultural sectors. Research has shown Gottman Method Couples Therapy to be effective for treating same-sex relationships as well.

Child Play Therapy

Our Play Room

Kids Work Their Issues Out Through Play 

image0 (1).jpeg

“Observe your children closely: they have often fundamental approaches and answers to the mysteries of life which we have lost as adults.” Robert Muller


What is Play Therapy?

Play therapy is a modality of therapy where play is used to explore, express, and safely experience the difficulties children have and are working through. Play Therapy uncovers insights otherwise unable to be heard and recognized through normal dialogue. 


Play therapy is the most developmentally-appropriate way to approach child therapy. Its effectiveness as a mental health approach is supported by empirical psychological research.



Commonly asked questions in Play Therapy

In the first session, the therapist will meet all parties together and gather information. The therapist will then meet individually with parents to formulate a treatment plan. 


Play therapy sessions occur every week and are 60 minutes long. In a session, your child will play and have fun. Not every session will be fun, but many will be. 

Every child is different therefore time in therapy may look different. The child’s level of care is continually assessed. The average time spent in therapy is 20- 25 sessions depending on the needs of the child. 

The play therapist won’t be telling you everything that happens in the playroom to respect the child’s process. In other words, you won’t get a play-by-play description of everything your child did and said in the session. However, play therapists will talk about themes & patterns seen in the playroom – and use these themes and patterns to help you learn new ways of working through your child’s behavior, motivations, and emotions. 

I do schedule monthly meetings called “Care Conferences”. A care conference is an opportunity for the parents/caregivers and the therapist to check in about the child’s progress and any concerns or questions. 

Download client forms


Please complete paperwork you can email/bring with you to your first session. 

Child Intake Form

Adult Intake Form

Insurance Accepted


Wellmark Blue Cross and Blue Shield 

Midlands Choice, Inc. 

United Healthcare 





 Coralville Counseling Center, LLC · All Rights Reserved. @2022


Elisa Pritchard

She's a great therapist

"I have seen my providers before. By far this one is the best I've ever seen. Bobby Jo is very personable, professional, solution focused and passionate."
Agency image 1
Agency image 1

press to zoom

press to zoom

press to zoom
Agency image 1
Agency image 1

press to zoom